To be successful today banks need mobile apps with simple mobile on-boarding, high interest checking accounts, no overdraft fees, no ATM fees, check deposit and budgeting tools. Obviously, a pleasing user interface is also a requirement but this is not rocket science. Rather than continue to prop up a failing app Chase pulled the plug quickly and now can put its resources into making their regular app better. Whether this is the death knell for other banks with separate mobile brands remains to be seen but this move by Chase will certainly give others pause before pursuing that path.
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